NPOWER
When nPower needed to engage business audiences for a major sustainability event, the company turned to VU for help.
We created a touchscreen 'energy healthcheck' survey with carefully-constructed questions around risk assessment and sliding scale response buttons. Behind the scenes, we created logical responses to identify business solutions relevant to different answers; data capture was also built into the survey. As a result, everyone who completed the survey was automatically emailed a personalised energy report based on their specific needs.
The survey gave our client valuable insight into delegates' energy usage and knowledge, which enabled a targeted follow-up marketing campaign after the show.
